I love cooking but I only rustle up simple dishes.

If a recipe has more than five ingredients, it’s not going in my cook book.

It’s the same in business, I believe in keeping things simple.

Whether it’s big ideas, marketing strategies or campaign implementation – the things that work best are supremely simple.

If it’s game changers you’re looking for, you may want to download my supremely simple guide to creating big ideas.

It’s a step-by-step guide to creative thinking. Follow the steps and it will help stop your brain hitting the buffers.

Five point marketing plan

When it comes to strategy and implementation, I have a five point plan for sales and marketing success. Here it is:

  1. Agree what commercial success will look like.
  2. Identify the USP that will give you a distinct commercial advantage over your rivals.
  3. Build your strategy step-by-step.
  4. Deliver your strategy with energy, passion and ingenuity.
  5. Interrogate the results for learnings for the next campaign.

Sounds simple right?

It’s not and each of the five points probably requires a little bit more of an explanation.

Goal setting

You have to agree what commercial success will look like at the start, otherwise you won’t know what you’re aiming for or realise when you’ve got there.

So you need to establish goal with a date.

Identifying what makes you different from your rivals is vital.

For Amazon it's low prices, fast delivery and vast selection.

For Beattie Communications, it's – integrated communications, simply delivered by industry specialists from an office near you.

Your USP

The USP for your brand should be as obvious to you as the nose on your face.

They are the three or four factors that differentiate you from your rivals. Decide what they are and ensure everyone in the company lives up to them.

Your growth strategy

Your strategy should cover the following:

  1. The markets you will operate in.
  2. How you will achieve your goal.
  3. Your strengths and how you will exploit them.
  4. Your weaknesses and how you will minimise them by investing in additional resources.
  5. How you will motivate and reward your people when your goals are achieved.


Reviewing your results

It’s vital to look honestly at what worked and what didn’t.

Repeat your successes next time round and avoid your mistakes going forward.

It’s as supremely simple as that!

If you need help with marketing and communications, drop me an email and I’ll get right back to you.