How many times have you watched your favourite movie?
I’ve watched my favourites at least a dozen times.
I love Chariots Of Fire and Invictus because they’re uplifting.
I turn on Love Actually because it’s romantic.
I watch James Bond movies because they are exciting.
Why do I watch these films over and over? Because they appeal to my emotions.
As marketers we should follow the lead of the movie makers and inject emotion into every brand story we tell because emotional stories are the ones that get shared!