TIME TO SWITCH OFF 

What keeps you awake at night? 

Regrets, anger, fear, insecurity or the sheer excitement of thinking about what tomorrow might bring? 

Alas, it’s usually negative thoughts that keep us awake and we can toss and turn them over in our minds for hours on end. 

Most of the time, we eventually drift off to sleep, but have you noticed, that when you awake in the morning, your thoughts are clear and a potential solution to what’s troubling you comes to mind?

Switching off and going to sleep lets our brains do the thinking.  

Nite. Nite. 

THE MYTH OF OVERNIGHT SUCCESS 

There’s no such thing as an overnight success. 

Overnight successes take time. 

Success has to be thought out, worked on and developed. 

It can take ten years or more to bring a great idea to fruition. 

But it always follows the same pattern – the same formula. 

Trial > Fail > Learn > Scale. 

WHAT WILL YOUR CUSTOMERS WANT TOMORROW? 

Customer-obsessed companies know that it’s not enough to give consumers what they want. 

They understand they have to anticipate what consumers will want in the future. 

Steve Jobs was THE master clairvoyant.  

He could look into his crystal ball and envision what customers would want before any of them realised it. 

His hunches came from understanding the data and knowing who his customers. 

Can you invent what your customers will want tomorrow and give it to them today?  

DON’T TREASURE IT – MEASURE IT 

Is your content driving sales or are you investing in videos, blogs and podcasts because you think it’s the right thing to do? 

Content should justify its budget – just like any other marketing activity. 

If you can’t prove blogs, videos, competitions and podcasts are driving sales – it’s time you found out. 

Marketing should not be driven by hunches. 

Gut feel was yesterday, proof by measurement is today.  

GOOD FISHING 

You’d be amazed how many marketing directors refuse to advertise on social sites like Facebook and Instagram. 

They turn up their noses at social platforms, saying – they’re not the place for us. 

How wrong they are.   

Social sites are where consumer and B2B customers hang out. 

If you want to catch fish, there’s no point in fishing an empty pool.  

You’ve got to go where the fish are!

CHERISH YOUR FRIENDS 

What you know is important. Who you know is even more important. 

You work hard at learning new skills and securing new insights but are you putting the same effort into making new contacts and forging new relationships. 

Like you, I could flatter myself and claim that I am personally responsible for the lifestyle I enjoy.  

The truth is – most of the opportunities that cross my path come from the people I know and friends I respect. 

Fools say – I have enough friends. 

I say – you can never have enough friends. 

LUCKY! LUCKY! LUCKY! 

I believe in luck. 

I reckon I’m the luckiest person on the planet. 

But I can’t explain why some people are lucky and others are not.  

Everything in my life goes swimmingly but it’s not the same for everyone. 

It was Roman philosopher Seneca who said – luck is what happens when preparation meets opportunity. 

Prepare yourself to be lucky today!

TAKE NO ONE FOR GRANTED 

Some of us drink nothing but water. 

Some of us pour a few drops into a glass of whisky. 

Napoleon mixed water with his wine. 

In some countries you are served a glass of water with a cup of coffee. 

In the western world, we take water for granted. 

We take so much for granted – even the people we love and the people we work with. 

Sometimes we don’t realise what we’ve got till it’s gone. 

STEP UP TO THE PLATE 

According to a Brandfrog survey, 82% of respondents said they were more likely to trust a company whose leaders engage with social media. 

And 78% would prefer to work for a company whose leaders are active on social media. 

So where are all the CEOs hiding? 

Why are you not active on a corporate site like LinkedIn? 

Stop making excuses, take a brave pill and step into the spotlight.