THE FAITH TO BELIEVE

We believe what we want to believe even if it’s untrue.

We believe what we want to believe even if it makes us look stupid and naive.

We believe what we want to believe even when the facts don’t back it up.

We believe what we want to believe because we choose to believe it.

What do you choose to believe in?

ENHANCING YOUR PERFORMANCE

When you track and measure – performance improves.

When you add accountability – performance improves even more.

You’ll add more sales and make more profits if you broadcast your goals.

Your determination to succeed will increase if you make yourself accountable to someone else.  

When you set a target – tell the world.

EYE CANDY

I have a blue tee shirt and an identical red tee shirt.

I have a red pair of shorts and an identical blue pair of shorts.

Which do I wear most often?

The blue ones of course.

Blue is the most popular colour for men and women.

In fact, its four or five times more popular than red.

Purple is No2 for women. Green is No2 for men.

Ensure you opt for popular colours when designing logos, websites and products.  

DON’T BE A JACK OF ALL TRADES

Super successful people delegate everything they’re not good at.

Like the world class musicians, they don’t waste time trying to master every instrument in the orchestra.

They don’t want to be a one man band.

They focus on what they’re best at and hand over everything else to others.

Start delegating today to improve the performance of your company.

ARE YOU LISTENING?

Do you use social media to tune into what your customers are thinking?

Or do you view social media as just another broadcasting platform for your ideas and opinions?

Social media is a microphone and a listening device.

It allows you to speak direct to your customers and your colleagues.

It can build brands and drive sales.

It enables you to look round corners, gives you live feedback on consumer opinion, spot new tends and latch onto technologies that will benefit your business. 

So don’t just speak out, listen in.

THREE STRATEGIES TO SEE OFF THE COMPETITION

Giant companies fall victim to nimble start-ups.

They get caught with their pants down and fail to react fast enough to see the challenger off.

Tiny upstarts are disrupting every industry sector including yours.

To defend what you’ve got, you’ve got to adopt a start-up mind set.

Defence is the first thing that should go out the window. Newbies don’t defend they attack.

Speed is their next big advantage. To compete, giant companies need to think fast, act fast and change fast.

Successful upstarts are driven by smart people with agile minds. Hire them – get them working for you, not your competition.

YESTERDAY, TODAY AND TOMORROW

Nothing good comes from living in the past.

There’s no point in dwelling on old failures or past successes.

Yesterday’s disappointments or former triumphs don’t count.

Tomorrow is where your future lies.

What you get in the future will be influenced by what you do today.

ACTION STATIONS

When it comes to marketing, too many people spend their time learning, thinking and planning.

Trouble is – that’s all they do.

They don’t put their strategies into action.

They know they should be advertising on Facebook.

They know they should be producing more content.

They know they should be optimising their website for voice search.

If that’s you – get your finger out!

MY SWINGING SIXES

If I was starting a company tomorrow, here are the six people I would recruit.

Top of the list would be a content creation team comprising a former journalist to write blogs, a videographer to create flicks and a designer to make everything look good.

I’d hire a digital marketer to promote the content – because it’s pointless having great content that no one sees.

Finally, I’d appoint an outbound sales executive to generate leads and a sales director to convert them.

With that dream team you can take on the world.