GB Today Archive
HOW TO BE THE LEAD HUSKY
Sales of smartphones are not growing like they did a few years ago.
Internet user growth is still going up but the rate of increase is declining.
As more people in the world become smartphone owners and internet users, growth has been slowing.
It’s a fact of life that business gets tougher in all sectors as markets mature.
But inventive tech and innovative marketing ensure some brands continue to lead the pack.
PAY UP OR MISS OUT
On some social media channels, organic visibility is more valuable than paid.
But you’ll never build your fame or make your fortune by relying on organic visibility on Facebook.
The only way for a brand to make an impact on Facebook is to pay for it.
Securing the occasional triumph from organic search may give you a warm glow.
But to set the heather on fire, you need the spark of paid advertising.
REVEL IN UNCERTAINTY
The only thing that’s certain in this world is uncertainty.
Everything can be breezing along until something rains on your parade.
A new concept comes out of the blue and wipes you out.
Your biggest customer appoints your biggest rival.
Your star performer is snapped up by your hottest competitor.
You can spend your life worrying about what might happen…
Or you can be quietly optimistic about the future.
Whatever happens for good or ill – you’ll cope.
EXECUTION MATTERS MOST
Execution is more important than a big idea.
A brainwave badly implemented will make little or no impact.
An ordinary idea brilliantly executed can be transformational.
Marketers get seduced by big concepts because they’re sexy.
We sometimes fail to ask ourselves – will they work?
To change the world, big ideas require inspired implementation.
KEEP ON SNAPPING
If you follow me on social media, you know I share inspiring posts and stimulating photos every day.
I get praised for my pictures but not necessarily my thoughts.
Almost all of my pics were shot on a Samsung phone.
To grab attention, you don’t have to spend a fortune on photography.
You just have to keep snapping and the more you shoot the more likely you are to get a great photo.
OVERCOMING STRESS
I hate administration.
I dislike it so much, I find it stressful.
To combat stressful tasks, I’ve started telling myself I enjoy doing them.
Telling myself over and over that an unpleasant task is fun takes away feelings of stress.
I’m not saying that I will ever enjoy admin but it has certainly become a bit less of a chore.
GET OUT THERE
Nothing beats networking.
And when it comes to networking, face-to-face is king of the heap.
I’m social media’s greatest fan but, even I have to admit, that having breakfast, lunch or dinner, or even a cup of coffee with someone beats social media networking hands down.
I built Beattie Communications by spending time with prospective clients and building relationships.
Much of the new business we win today, comes from connections I built over the past 35 years.
Social media is a powerful networking tool but nothing beats meeting people face-to-face.
When the coronavirus lockdown is over – get out there and network.
YOU’LL CHANGE IN TIME
Time changes everything.
It changes the way we think and the way we act.
Some people were never going to have a mobile phone, a Twitter or a Facebook page.
They have now – because time changes everything.
It will change the “line in the sand” decisions we make today and tomorrow.
As Leo Tolstoy said – the two most powerful warriors are patience and time.
Beattie, the integrated communications agency, has more offices in the UK than any PR, digital, social, advertising or creative agency.
Only is our ultra-specialist marketing brand. Our boutiques include Only Health, Only Digital and Only Crisis.
11ten is our international student recruitment and education marketing brand.
Beattie Tartan is our integrated communications brand serving Canada and the United States.
