THE WORLD’S MOST POWERFUL WORD

What’s the most powerful word in the English dictionary?

It’s got three letters, one syllable and it’s not the word you.

Why is the word that can transform lives and build brands.

Asking why is the key to learning.

Telling why is what brings brands to life.

CHANGE IT

Stress doesn’t come from hard work.

It comes from doing things you don’t want to do.

If you don’t enjoy your job, you’ll find it stressful.

If you’re in an unhappy relationship, you’ll find it stressful.

What to do – get another job, find another partner.

WELCOME EVERY IDEA

Do you suffer from wasn’t invented here syndrome?

Lots of people do and it’s a real turn-off.

It stifles positivity, smothers creativity and chokes enthusiasm.

Successful business leaders welcome every brainwave from their people because they know…

No one has a monopoly on great ideas.

THE STEALTHY TROUBLEMAKER

Firebrands in the workplace are easily sorted out.

You can deal with them because they’re visible.

They’re proud to stir things up, so you can make-up or break-up with them.

Stealthy troublemakers that don’t rabble-rouse are the people to worry about.

Their poison is corrosive and that’s much more difficult to fix.

THE NEW PRODUCT QUESTION

What do you bring to the party?

That’s the number one question to ask before launching a new brand.

Unless you bring something new, different or better – forget it.

Just because you can, doesn’t mean you should!   

BIG OR SMALL

There are two ways to dominate a market – go big or go small.

If you go big, you pack all your marketing power behind one giant brand.

If you go small, you can segment the market with a number of smaller brands.

Which is better?

It depends on the sector and what you want to achieve.

FOCUS ON YOUR SUCCESSES NOT YOUR FAILURES

Our minds work in mysterious ways.

We hardly glance at the figures generated by knockout marketing campaigns.

But we worry ourselves to death over campaigns that didn’t quite make it.

It is important to learn from your failures but the formula for future success is to be found in your triumphs.

HISTORY REPEATS ITSELF

Nothing is new in the world of marketing.

It’s all been done before.

Big creative ideas are sparked by something that’s been done in the past.

It doesn’t make them any less valuable.

There’s no shame in building on old foundations.

WISE WORDS

Born in 1847, Thomas Edison was the Steve Jobs of the age.

He invented the phonograph, the motion picture camera and the electric light bulb.

Lauded as a genius, he would shrug his shoulders and dismiss the praise.

Genius, he would say, is one percent inspiration and ninety-nine percent perspiration.

When asked why others failed to come up with great products, he observed that opportunity is missed by most people because it’s dressed in overalls and looks like work.